British flag

UK

British flag

Deutschland

Calla Shoes

A range of comfortable yet stylish shoes specifically designed for women suffering with bunions

Back to success stories

The perfect fit for footwear start-ups

“From the first contact through to onboarding and the day-to-day management of our fulfilment requirements the service from fulfilmentcrowd has been seamless. Once we had completed the stock move to fulfilmentcrowd warehouse at Matrix Park, everything simply clicked into place. Order are processed within minutes and shoes are picked, packed and sent to my customers with faultless service.”- Jennifer Bailey, Director

Answering her own prayers

Named after the Calla lily, an elegant flower that symbolises beauty, purity and youth, Calla Shoes is an online shoe retailer established specifically to address an untapped niche in the ladies’ shoe market: women who suffer from bunions. The business was the brainchild of the company’s owner, Jennifer Bailey, who had, herself, suffered for over 20 years and was constantly frustrated by the lack of choice and style in existing footwear options: “As bunions are a common condition for women of all ages, I saw a perfect opportunity to solve my own footwear problem, help other women in the same predicament and launch a business with a unique market positioning, all at the same time.”

After developing the Calla concept in 2015, Jennifer spent a year putting all her research, manufacturing and website build requirements in place, finally incorporating the business in 2016. 

Putting the customer first

As the company grew, Jennifer wanted to ensure that her focus remained on the product and business, rather than being diluted by the day-to-day of packing, processing and shipping orders. As a company specialising in premium, high quality products, Jennifer needed a fulfilment provider that could guarantee high-quality levels of customer service, packaging quality and storage environment, yet was concerned that essential business activities could distract her from dispatching orders.

An integrated approach

This was where she met fulfilmentcrowd. After evaluating several fulfilment providers, Jennifer found fulfilmentcrowd to be the most forward-focused and professional. She was also enthused to find that fulfilmentcrowd could offer Calla Shoes an integrated technology solution alongside the fulfilment services she needed to provide a complete, end-to-end solution for managing customer relationships from order through to delivery.

“I was surprised and excited to find that the advanced technology available from fulfilmentcrowd was accessible to a smaller retailer like Calla and their professional, knowledgeable team impressed me from the outset.”

Boosting business growth

Successfully going live from fulfilmentcrowd's Chorley-based centre, Matrix Park, Calla now outsource both fulfilment and delivery across the EU. Providing a ‘white glove’ service, fulfilmentcrowd store Calla’s products in a sterile, secure environment, handling each item with the utmost care to ensure they arrive with the purchaser in immaculate condition.

Affording a well-earned rest from manually handling operations, the integrated technology available with fulfilmentcrowd also means that Jennifer can free up the time she needs to focus on core commercial activities and business development. The availability of valuable, real time data allows Jennifer to assess intelligent forecast purchasing recommendations and track her buying patterns.

“fulfilmentcrowd provides an ideal solution for fledgling businesses like Calla. As a niche, growing company, we are still able to access facilities, expertise and technologies that enable us to punch above our weight in the ecommerce marketplace”

A beneficial partnership

The benefits of working with fulfilmentcrowd have been ‘immediate and quantifiable’ in terms of Calla Shoes’ service levels and costs. Indeed, Jennifer is so impressed with the fulfilment services and integrated technology offered by fulfilmentcrowd that she is planning to take advantage of further, added value services as the company continues to grow and has already recommended fulfilmentcrowd to other companies.

“The team at fulfilmentcrowd is great – down-to-earth, practical and experienced in all things ecommerce. They have clearly refined fulfilment to an art form and they will be an important part of my commercial strategy as I continue to develop Calla’s international sales and product ranges.”

Thanks to fulfilmentcrowd's competitive carriage rates, Calla Shoes has been able to reduce its distribution costs by 15 per cent while dramatically increasing their order volume- today, Calla dispatch hundreds of orders weekly.
 

View more of our case studies below or get in touch

Calla

Calla Case Study

A range of shoes for women with bunions.

Read more
La Menagerie

La Menagerie

A range of chic and charming laser cut animal origami necklaces, both gold and silver plated.

Read more
Mystery

MysteryVibe

Adult products retailer with a tech focus allowing the user to adapt the product to their mood.

Read more
Soccer Supplement

Soccer Supplement

Specialist nutrition for amateur and professional footballers

Read more
100 Toys

One Hundred Toys

Getting children ready for life through toys.

Read more
ILG

ILG UK

A market leader in fulfilment, warehousing and logistics services.

Read more

Want to find out more information?

We help companies around the world improve their order fulfilment and delivery performance. If you would like to discuss your requirements in more detail, please contact us.

get in contact
Corporate Challenge Derian House Logo

Introducing our Charity of the Year, Derian House Childrens Hospice |

Visit our JustGiving page